Wednesday, April 17, 2013

Is Your Sales Strategy Web Friendly?

Posted on Wednesday, April 17, 2013 by International Coach Federation

Many coaches assume that most of their business is likely to come directly as a result of 1:1 coaching and from referrals. Whilst this is always the best form of new business generation, it is worth considering whether your sales strategy is also ‘web-friendly.’

Whatever sector of coaching you may be working in, there is serious money to be made from taking your sales strategy online. For me, it literally transformed my business overnight.

One of my first product promotions resulted in $24,000 of sales, the majority of which were a passive revenue stream for me. I am not alone in my experiences either. There are many coaches out there making impressive revenues by selling their services online.

Steps To Achieving a Web-Friendly Sales Strategy

1. Make Sure Your Website Is Really Delivering For You
The first step to maximising your potential online is to consider your website. This covers everything from overall design and flow of copy to ease of navigation through the site, and SEO. If you’ve not really used your website as a serious lead generation tool before, I would urge you to consider a review of your website and ensure you have the right platform to begin broadcasting your services to the world! Speak to a few different consultants or agencies and try to speak with previous clients or go by trusted referrals before agreeing to any work.

2. What Can You Offer That’s Really Unique?
The next step is to really think about how you can productise your expertise into products that people will buy. Whether that’s, ‘How to stop smoking’ or ‘How to become a great business leader’, the secret is to focus on topics that you are really good at or passionate about, as the material will be stronger and will help you stand out and sell more. The aim is to try and solve that problem that is keeping them awake at night.

3. Turning Your Idea Into Something You Can Sell
Once you are clear about what you want to sell to your audience, you then need to build the programme and find a way to deliver it online in a cost effective and efficient way. There are many different online tools out there to help you get started with developing online coaching content and many offer free trials, so have a look around and see what works for you. I used a couple when I started out and then decided to invest in building my own coaching platform JigsawBox.com.

4. Finding Your Customers
When your product is ready, the next step is to reach your audience! There are a number of ways in which to do this, from utilising social media to direct marketing, PR and partnership marketing.  Warm leads are invariably easier to convert than cold leads, so consider your existing database, previous prospects and clients as well as people who may act as advocates and promote your services to their customers, perhaps in return for a small commission fee.

By Nicola Bird. With an MSc in Occupational Psychology and a diverse range of business experience, mother-of-three Nicola Bird went from earning $0 to over $500,000 online by mastering technology to transform her coaching business. She created JigsawBox as a way for her clients to access her expertise online in a flexible and affordable way, while leaving her free to concentrate on growing her business and spending time with her young children. Nicola is passionate about inspiring women entrepreneurs and helping more people to gain a better work-life balance. For more information visit www.jigsawbox.com.

10 comments:

  1. This is really cool! I like your article it gives me ideas on what to do or not to do on my web promoting. I cant imagine what to do in order to gain more traffic on my website.

    http://thebusinessmarketingagency.com

    ReplyDelete
    Replies
    1. Google has strict its rules to cut down spamming and cut downing the website through Penguin and Panda updates. Now the website owner has become more conscience to avoid spamming his website for this purpose he must have back links in do follow shape on the relevant websites. http://colibritool.com/ is helping you to avoid spamming your website.

      Delete
  2. Despite numerous social bookmark submitting sites, not all are positively utilized. To monitor the backlinks of your competitors try the free trial period of ColibriTool .

    ReplyDelete
  3. Hello there,
    Thanks for sharing such a good post. I would like to introduce you with my favorite colibritool. It provides checking facilities of your position and performances . It will analyze hundreds of your competitors and find niches for your online business. It will search for your backlinks and linking domains.I hope you will be using it like me.You can go here (http://colibritool.com) to grab it for free.

    ReplyDelete
  4. What an excellent idea
    nice steps...can follow easily...
    great really helpful for us...
    Well said.
    Very timely Post.
    Very remarkable topic to talk about

    digital marketing



    ReplyDelete
  5. work at home, no signup fees, unlimited income work at home
    without paying signup fees earn an unlimited income working
    with 20,000 companies for more information visit:
    http://tinyurl.com/3gce3ot) ids (11659)

    ReplyDelete
  6. Very good post, and you have raised some great questions that many businesses must face in this day and age. Having a strong sales strategy and website that reflects that strategy has never been more important. My company, AlphaPoint Technology (a data center management software company) recently changed our sales strategy and moved to a very digital-heavy marketing campaign. Our revitalized website has been very effective in driving sales, leads, and inquiries for our data center management software solution.

    Thanks for the great article!

    ReplyDelete
  7. free work at home job work at home
    completing simple surveys from home.
    no registration fees.join today
    (http://tinyurl.com/6j53ne6) ids(11659)

    ReplyDelete
  8. With increasing importance of social media marketing in the corporate world, Twitter is oneof the lucrative opportunities for business managers to promote their products and services.Hence increasing the number of followers on your corporate Twitter account would mean more and more people are receiving your marketing messages and enhancing your capabilities to attract potential new customers. Large numbers of followers on an account also reflects the credibility and reliability of the Twitter account. Keeping these benefits in view, many small companies have established an offer to increase followers in return for a nominal fee.
    They provide you with user ids of followers that you can add to your company’s account and buy real twitter followers. The payment is quite appropriate and attracts a lot of companies which are looking to enhance their customer following.

    ReplyDelete
  9. IT companies are gaining popularity with every passing day and tend to grow at a rapid speed.Software development company procedures are getting purifies and verified with a brilliant merge of existing and new technologies everyday. Due to the massive demand of automation and perfection, many organizations are now opting outsourcing software development in order to meet their business needs.

    ReplyDelete

Note: Only a member of this blog may post a comment.