Thursday, October 28, 2010

What do you care for?

What is your coaching helping? ICF members have shared that they see themselves not only as part of the ICF community, but also part of something much greater.

Coaches have a desire to support their personal practice and clients, the ICF both locally and on a global level and to make a larger impact in the world. As a community, ICF members can amplify the impact we have on each other and society.

At the ICF Annual International Conference in Fort Worth, Texas, USA the I Care For campaign was launched this week. I Care For offers every ICF member the chance to share with the membership and the world at-large what they care for and why.

What are some members saying?

Giovanna D'Alessio, MCC (Italy)
I care for transforming the culture of our society. Because if we don't move quickly to a culture of self-
responsibility, wholeness, unity, respect, fairness, we just won't have any society to pass on to our future

Tom Hatton, MCC (Ireland)
I care for relationship. As everybody and everything is in constant relationship. As human beings we define ourselves the way we are in relationship.

Share what you care for by participating in ICF’s I Care For campaign. There are several ways to show what you care for, including responding on this blog, tweeting on Twitter (just use #icfcare) or submitting your YouTube clip. Visit for information on more ways to share!

Tuesday, October 12, 2010

More Highlights from the ICF Global Consumer Awareness Study

New ICF study pinpoints reasons for consumer use of coaching

According to the ICF Global Consumer Awareness Study, professional coaching is being used to help people around the world improve work performance, expand career opportunities and increase self-esteem. In fact, the study found that more than half of participants—51 percent—are at least aware of the still young and growing coaching profession. Of the 48 percent of respondents who were unaware of coaching, one-third indicated they would consider participating in a coaching relationship in the future.

Reasons to engage in coaching are many. The Global Consumer Awareness Study determined common areas in which people are using professional coaching today. More than two-fifths (42.6 percent) of respondents who had experienced coaching chose “optimize individual and/or team performance” as their motivation for being coached. This reason ranked highest followed by “expand professional career opportunities” at 38.8 percent and “improve business management strategies” at 36.1 percent. Other more personal motivations like “increase self-esteem/self-confidence” and “manage work/life balance” rated fourth and fifth to round out the top five motivation areas.

In previous research the ICF found that coaching is also generating a very good return on investment—a median return of seven times the initial investment for businesses—while being used for some of the same motivations mentioned in the latest study.

Companies large and small are optimizing individual and team performance through coaching. IBM and Solaglas Windowcare were recognized by the coaching industry as recipients of the ICF International Prism Award last year for their innovative coaching initiatives. Despite the recent global economic climate, of North America reported a 563 percent return on investment from its coaching programs that engage sales teams and managers within the company. Solaglas, a leading UK-based glass replacement and installation company, reported higher customer satisfaction and a return on investment of 490 percent. Company executives believe these gains are small compared to the long-term impact coaching will have.

The ICF Global Consumer Awareness Study, which surveyed 15,000 participants age 25 and up in 20 countries, was conducted independently by the International Survey Unit of PwC.

Visit the Press Room of to read more about the study and to subscribe to ICF's Press Room RSS feed.